For many years now, a business event has been considered one of the most effective marketing tools. A well-organized one is not only an interesting professional experience, but also a great showcase of the company. In the backstage, it is said that a professionally prepared business event can raise the company's prestige and elevate it to When organizing an event, you should remember about a few things: An action plan is very important to help avoid mistakes and avoid mishaps What exactly should we remember when preparing an event? 1. We set the budget The first point in planning your event should be to set your budget. The truth is, having a budget is half the battle. We must remember that regardless of whether the event is to be more or less lavish, you must first determine the financial range. Knowing your financial options makes it easier to plan everything else and figure out exactly what you can afford. Once we have a ready action plan and budget, we can move on to the next stage - choosing the date and place of the event. 2. Choose the date The date of the event should always be adapted to the people for whom the event is organized. It's good that the chosen day should suit everyone, or at least the majority. You must also remember that the date of the event does not coincide with the holiday or holiday period. Before setting the date, it is also worth finding out if another, competing event is taking place at the same time. 3. The right place for the event Organizing an event such as a business event requires choosing the right place. First of all, it should be attractive in terms of access, and therefore location. Moreover, the chosen place should be sympathetic and elegant. The truth is that the venue says a lot about the event organizers and their attitude towards invited guests. Therefore, it is worth choosing a place with a high standard, and at the same time having professional technical facilities. Technical service is one of the key issues related to modern business events. Equipping conference rooms with modern audiovisual equipment enabling professional meetings is already a standard. For example, Hotel Dana, located in the center of Szczecin, has 5 professional conference and banquet rooms with a total area of ​​360m2. The air-conditioned rooms are equipped with modern audiovisual equipment and free Wi-Fi. In addition, the sliding wall system allows you to adjust the surface to any circumstance. 4. Invitations to the event Date and place selected and reserved. So it's time to prepare invitations that will be sent to the right people. Such invitation should contain information on who, where and when invites you to the event. You can also add something from yourself that will encourage you to come. The invitation should not be too long, but it should have an interesting graphic design. Invitations can be sent by e-mail or courier, or by post. 5. The website of the event When organizing a business event, it is worth creating a website for it. On such a website, everyone interested in coming will be able to find detailed information about the event. On the website you can place the entire program of the event, biographies of the speakers, information about additional attractions, etc. 6. Materials for event participants A good business event is one that remains in the memory of the participants. In order for it to be perceived as professional and reliably prepared, we must not forget to prepare materials for participants, which will be presented just before the event. The information kit should include the program of the event, short information about the speakers and contact people who can provide more information. 7. Free time and refreshments When organizing a business event, you can also think about planning the so-called free time. After all, man does not live by business alone. Certainly, there will be people who want to relax after a conference, lecture or discussion panel. It is worth thinking about allowing the participants to manage their free time somehow. Therefore, at the stage of choosing the place where the event will take place, it is worth paying attention to whether the facility offers any additional attractions, e.g. in the form of a Spa. It is also worth remembering about refreshments and ensuring that the dishes served during or after the event are not only tasty, but also beautifully served. This nice gesture will surely remain in the memory of the invited guests and will make a good impression on them.